Re:catch AI CRM

What Re:catch is

Re:catch is Business Canvas’s B2B marketing and sales CRM. It brings lead capture, customer context, qualification, and sales pipelines into one system so teams can respond quickly and manage opportunities without stitching together forms, spreadsheets, email, and calendars.

Explore the marketing CRM and sales CRM.

What I built

I built AI agents and shared product foundations that use CRM context and permissions to complete useful work inside existing marketing and sales workflows.

• Shipped a production MCP server with an OAuth 2.1 authorization layer so AI assistants can securely interact with CRM data.
• Built an agent that extracts typed CRM field values from unstructured Korean meeting notes.
• Built a streaming email composer that combines deal context with a salesperson’s intent.
• Designed reusable product foundations for record views, rich-text editing, and large data imports.

Why it mattered

That helps teams move from captured context to a concrete next action without copying data between tools or losing human accountability.

How my role changed

I joined as a software engineer focused on product delivery. As Lead Software Engineer, my scope now includes the engineering systems and shared context that help the team ship AI-assisted work with confidence.